Marketing Manager
About the job
Job Description:
Lough Gill Brewery is seeking a passionate and results-driven Marketing Manager to join our team. As a Marketing Manager, you will play a key role in shaping our brand's image, expanding our market presence, and driving our marketing strategy to new heights. If you're a creative thinker, a strategic planner, and a beer enthusiast, we want to hear from you!
Key Responsibilities:
Develop and Execute Marketing Strategies: Create and implement comprehensive marketing plans to promote our brand and products. Collaborate with the leadership team to align marketing efforts with business objectives.
Brand Management: Manage and enhance the Lough Gill Brewery brand, ensuring it remains consistent and resonates with our target audience. Monitor brand health and reputation.
Digital Marketing: Oversee our online presence, including website management, social media marketing, email campaigns, and SEO/SEM efforts. Stay updated with digital marketing trends and implement best practices.
Content Creation: Create engaging and relevant content for various marketing channels, including blogs, social media, newsletters, and promotional materials.
Public Relations: Develop and maintain relationships with media outlets, influencers, and industry partners. Handle press releases and media inquiries.
Event Management: Organise and promote events, tastings, and brewery tours to engage with our community and build brand loyalty.
Market Research: Stay informed about industry trends, consumer preferences, and competitor activities. Use data-driven insights to refine marketing strategies.
Budget Management: Manage the marketing budget efficiently, ensuring a strong ROI on all marketing investments.
Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
Qualifications:
- Proven experience in marketing management, preferably in the food and beverage industry or craft brewing.
- Strong digital marketing skills with a track record of successful online campaigns.
- Excellent communication and writing skills.
- Creative thinker with the ability to develop and execute innovative marketing ideas.
- Strong analytical and problem-solving skills.
- Leadership and team management experience.
- Passion for craft beer and an understanding of the craft beer industry is a plus.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work in a creative and dynamic environment.
- Be a part of a growing and well-respected craft brewery.
- The chance to make a significant impact on our brand's success.
- If you are a marketing visionary with a passion for craft beer and a drive to take our brand to new heights, we invite you to join our team at Lough Gill Brewery.
How to Apply:
Interested candidates are invited to submit their resume, a cover letter outlining their qualifications and relevant experience, and any relevant portfolio materials to james@loughgillbrewery.com
Lough Gill Brewery is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.